Digital Content Marketing Consultant
Johnston, Rhode Island
You’ll quickly learn that we’re not like other property insurance companies. We’re guided by the belief that most losses can be prevented. So we do everything we can to understand your business needs and reduce your risk.
What makes a successful Candidate at FM Global? Check out the traits we’re looking for and see if you have the right mix.
- Client/Customer Focus
- Decision Quality
- Collaboration and Teamwork
- Ensures Accountability
- Change Agent
- Communicates Effectively
Hear what our employees have to say about working at FM Global
employee since 2008
WHEN YOU'RE INVESTED IN SOLVING CHALLENGES, IT HELPS TO BE WITH A COMPANY THAT INVESTS IN YOUR SUCCESS.
My parents have always instilled in me the concept of working hard, having fun, thinking long term and planning for the future. FM Global is exciting, innovative and dynamic, and with so many professional opportunities here, it's also a company where you can spend your whole career and never get bored. I remember back during one of my initial interviews with FM Global, a manager shared that over 80% of the office staff had been with the company since they graduated college. That kind of longevity is one of the reasons I decided to work at FM Global. I'm proud to work for a company that invests in its employees and trains them to be the best. The willingness to learn is universal, the exposure to knowledge is infinite and the different career paths are endless. The opportunities to think long term don't get much broader.
See how FM Global and East Kentucky Power Cooperative partner to manage boiler and machinery risk.
FM Global Named One of America’s Best Employers by Forbes
Your financial goals are important to us, so we offer retirement programs that reflect local policy and custom.
Your time at FM Global should be valuable and enriching, with plenty of opportunities for skills development and career growth.
Eligible employees participate in an incentive plan based on the company achieving its annual financial goals.
More information about this job:
FM Global is a leading property insurer of the world's largest businesses, providing more than one-third of FORTUNE 1000-size companies with engineering-based risk management and property insurance solutions. FM Global helps clients maintain continuity in their business operations by drawing upon state-of-the-art loss-prevention engineering and research; risk management skills and support services; tailored risk transfer capabilities; and superior financial strength. To do so, we rely on a dynamic, culturally diverse group of employees, working in more than 100 countries, in a variety of challenging roles.
FM Global is seeking a creative, experienced marketing professional specializing in digital content strategy, planning, development, execution, and integration. The digital content marketing consultant leads the go-to-market strategy for fmglobal.com and associated digital marketing activities. In addition to developing a business-aligned content strategy across organizational websites and working with internal and external partners to accomplish and execute the vision, the position will establish measurement strategies to identify successes and challenges across our vast array of digital web properties and platforms. After identification, the consultant will recommend and implement action. This position also provides strategic counsel to internal and external teams, leveraging cross-campaign learning and sharing industry best practices to drive recommendations and business decisions.
Bachelor’s degree in Marketing, Technology, Communication or related field. Advanced degree desired.
8+ years of professional content and digital marketing experience, preferably in a corporate setting.
- Deep experience establishing marketing and content strategies for web properties
- Excellent verbal and written communication skills
- Expertise in digital marketing including campaigns, advertising, search, email, social and managing properties
- Demonstrated experience analyzing data, drawing insights, and driving recommendations
- Strong working knowledge and experience with industry standard analytics and online marketing tools such as Google Analytics, Google Tag Manager and Google AdWords
- Demonstrable experience leading and managing SEO/SEM
- Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Strong project management and organizational skills
- Expert-level Excel use
- Experience using CRM, CMS and email marketing platforms
- Working knowledge of HTML code and web applications
- Strong analytical skills
- Excellent attention to detail
- Familiarity with Workfront a plus